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Kotler, Philip.

Marketing management / Philip Kotler. - 12th ed. - Upper Saddle River, NJ : Prentice Hall, 2006. - 816 p. ; 28 cm. - 12th edition. . - 12th edition. .

Hardcover.

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

ISBN: 0131457574 $166.67 978013145754

Subjects--Topical Terms:
Marketing - Management.
Textbooks.
Business & Economics / Marketing / General.
Marketing - Product Management.
Marketing - General.
Economics, finance, business & management.
Sales & marketing.
Business & Economics.
Business/Economics.
Management.
Marketing.
Business, Accounting & Vocational: Textbooks & Study Guides.

LC Class. No.: HF 5415.13 / .K64 2006

Dewey Class. No.: 658.8