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Hiebing, Roman G.

The one-day marketing plan organizing and completing a plan that works / [electronic resource] : Roman G. Hiebing Jr. and Scott W. Cooper. - 3rd ed. - New York : McGraw-Hill, c2004. - xx, 323 p.

Includes index.

The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.

ISBN:

LCCN:

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.13 / .H518 2004eb

Dewey Class. No.: 658.8/02