Basic marketing research /
Churchill, Gilbert A.
Basic marketing research / Gilbert A. Churchill, Jr. - Chicago : Dryden Press, 1988. - xvii, 765 p. : ill. ; 27 cm.
Includes bibliographies and index.
0030072786
87005288
Marketing research.
HF 5415.2 / .C49 1988
Basic marketing research / Gilbert A. Churchill, Jr. - Chicago : Dryden Press, 1988. - xvii, 765 p. : ill. ; 27 cm.
Includes bibliographies and index.
0030072786
87005288
Marketing research.
HF 5415.2 / .C49 1988