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Rosenbloom, Bert.

Marketing channels : a management view / Bert Rosenbloom. - 6th ed. - [S.l.] : Harcourt Brace College Publishers, 1998. - 720 p. ; 26 cm.

Hardcover.

This volume examines channel management, relationship marketing and the role of technology as marketing channels move into the 21st century. This edition has been updated with new information.

ISBN: 003024482X $118.95 9780030244827

Subjects--Topical Terms:
Business/Economics.
Sales & Marketing.
Marketing Management.
Sales & marketing management.
Business / Economics / Finance.
Business & Economics.
Marketing - General.
Management.
Marketing channels.
Business & Economics / Marketing / Multilevel.
Marketing - Multilevel.

Dewey Class. No.: 658.84