Marketing communications /
Blythe, Jim.
Marketing communications / Jim Blythe. - New York : Prentice Hall, 1999. - p. cm.
Includes bibliographical references and index.
"This new text is designed to give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Marketing Communications is ideal for use on undergraduate/postgraduate marketing courses as well as MBAs." "Each chapter begins with an overview of the chapter content followed by chapter objectives, and ends with a case study, case study questions, a summary of the chapter's key points, chapter questions, annotated suggestions for further reading, and a glossary."--BOOK JACKET.
0273639609
99025715
Communication in marketing.
Marketing.
HF 5415.123 / .B59 2000
658.8/02 658.8/02 658.8/02 658.8/02 658.8/02
Marketing communications / Jim Blythe. - New York : Prentice Hall, 1999. - p. cm.
Includes bibliographical references and index.
"This new text is designed to give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Marketing Communications is ideal for use on undergraduate/postgraduate marketing courses as well as MBAs." "Each chapter begins with an overview of the chapter content followed by chapter objectives, and ends with a case study, case study questions, a summary of the chapter's key points, chapter questions, annotated suggestions for further reading, and a glossary."--BOOK JACKET.
0273639609
99025715
Communication in marketing.
Marketing.
HF 5415.123 / .B59 2000
658.8/02 658.8/02 658.8/02 658.8/02 658.8/02