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Palmer, Adrian, 1955-

Principles of services marketing / Adrian Palmer. - 4th ed. - London : McGraw-Hill, c2005. - xi, 575 p. : ill. ; 25 cm.

Previous ed.: 2001.

Includes bibliographical references and indexes.

ISBN: 0077107942

Nat. Bib. Agency Control No.: 012980846

Subjects--Topical Terms:
Service industries--Marketing.
Marketing.

LC Class. No.: HF5415.13 / .P3242 2005

Dewey Class. No.: 658.802