Public relations writing and media techniques /
Wilcox, Dennis L.
Public relations writing and media techniques / Dennis L. Wilcox. - 6th ed. - Boston : Allyn & Bacon, 2009. - 576 p. ; 23 cm.
Paperback.
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing book available, with real-world examples of outstanding work by public relations professionals. The basics of public relations writing, writing for the mass media, writing for other media (including newsletters, the Internet, social media, speeches, direct mail, and others), and managing programs and campaigns, including special events. Public relations writing.
0205648282 $115.40 9780205648283
Creative writing guides.
Public relations - United States.
Public relations--Authorship.--United States
Business / Economics / Finance.
Performing Arts.
Language.
BUSINESS & ECONOMICS / Business Writing.
Business & Economics / Public Relations.
Business Writing.
Performing Arts / Theater / General.
Public Relations.
Theater - General.
Composition & Creative Writing - General.
Authorship.
United States.
Sales & Marketing.
808.06659
Public relations writing and media techniques / Dennis L. Wilcox. - 6th ed. - Boston : Allyn & Bacon, 2009. - 576 p. ; 23 cm.
Paperback.
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing book available, with real-world examples of outstanding work by public relations professionals. The basics of public relations writing, writing for the mass media, writing for other media (including newsletters, the Internet, social media, speeches, direct mail, and others), and managing programs and campaigns, including special events. Public relations writing.
0205648282 $115.40 9780205648283
Creative writing guides.
Public relations - United States.
Public relations--Authorship.--United States
Business / Economics / Finance.
Performing Arts.
Language.
BUSINESS & ECONOMICS / Business Writing.
Business & Economics / Public Relations.
Business Writing.
Performing Arts / Theater / General.
Public Relations.
Theater - General.
Composition & Creative Writing - General.
Authorship.
United States.
Sales & Marketing.
808.06659