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Mentzer, John T.

Sales forecasting management : understanding the techniques, systems, and management of the sales forecasting process / John T. Mentzer & Carol C. Bienstock. - Thousand Oaks : Sage Publications, c1998. - xiv, 274 p. : ill. ; 23 cm. + 1 computer disk (3 1/2 in.)

Includes bibliographical references and index.


System requirements for accompanying computer disk: IBM PC or compatible system; Multicaster.

ISBN: 0761908234 0761908226

LCCN: 97033746

Subjects--Topical Terms:
Sales forecasting--Management.
Marketing research--Management.

LC Class. No.: HF5415.2 / .M393 1998

Dewey Class. No.: 658.8/18