The ultimate crm handbook :
Freeland, John.
The ultimate crm handbook : strategies and concepts for building enduring customer loyalty and profitability / John Freeland. - 1st ed. - [S.l.] : McGraw-Hill, 2002. - 304 p. ; 23 cm.
Hardcover.
sA hands-on guidebook from Accenture for building a globally responsive, customer-driven enterprise As the dust settles from the most recent round of CRM projects, companies are increasingly finding that their efforts havenot delivered anticipated benefits. In The Ultimate CRM Handbook , influential thought leaders from Accenture discuss why CRM has failed to live up to expectations and what companies can do to improve the bottom-line return on CRM investments. More than 30 chapters and in-depth case studies on many leading companies give managers and senior executives alike the high-level perspective needed to build lasting, profitable bonds with their customers. They also provide techniques companies can use to: Establish more effective interactions with their customers Build lasting brand loyalty Dramatically improve the efficiency of their sales, marketing, and customer service operations.
0071409351 $36.95 9780071409353
Customer services.
Management & management techniques.
Business & Economics.
Business / Economics / Finance.
Business/Economics.
BUSINESS & ECONOMICS / Entrepreneurship.
Business & Economics / Customer Service.
Business & Economics / Management.
Business & Economics / Marketing / General.
Customer Relations.
Customer Service.
Entrepreneurship.
Marketing - General.
Management - General.
Brand name products.
Branding (Marketing)
Customer loyalty.
Management.
Marketing.
Management Techniques.
658.812
The ultimate crm handbook : strategies and concepts for building enduring customer loyalty and profitability / John Freeland. - 1st ed. - [S.l.] : McGraw-Hill, 2002. - 304 p. ; 23 cm.
Hardcover.
sA hands-on guidebook from Accenture for building a globally responsive, customer-driven enterprise As the dust settles from the most recent round of CRM projects, companies are increasingly finding that their efforts havenot delivered anticipated benefits. In The Ultimate CRM Handbook , influential thought leaders from Accenture discuss why CRM has failed to live up to expectations and what companies can do to improve the bottom-line return on CRM investments. More than 30 chapters and in-depth case studies on many leading companies give managers and senior executives alike the high-level perspective needed to build lasting, profitable bonds with their customers. They also provide techniques companies can use to: Establish more effective interactions with their customers Build lasting brand loyalty Dramatically improve the efficiency of their sales, marketing, and customer service operations.
0071409351 $36.95 9780071409353
Customer services.
Management & management techniques.
Business & Economics.
Business / Economics / Finance.
Business/Economics.
BUSINESS & ECONOMICS / Entrepreneurship.
Business & Economics / Customer Service.
Business & Economics / Management.
Business & Economics / Marketing / General.
Customer Relations.
Customer Service.
Entrepreneurship.
Marketing - General.
Management - General.
Brand name products.
Branding (Marketing)
Customer loyalty.
Management.
Marketing.
Management Techniques.
658.812