Business marketing strategy :
Rangan, V. Kasturi.
Business marketing strategy : cases, concepts and applications / V. Kasturi Rangan. - Chicago : Richard D Irwin, 1994. - 864 p. ; 24 cm. - Hardcover. . - Hardcover. .
Hardcover.
025616911X $148.20 9780256169119
Business/Economics.
Sales & Marketing.
Marketing Management.
658.802
Business marketing strategy : cases, concepts and applications / V. Kasturi Rangan. - Chicago : Richard D Irwin, 1994. - 864 p. ; 24 cm. - Hardcover. . - Hardcover. .
Hardcover.
025616911X $148.20 9780256169119
Business/Economics.
Sales & Marketing.
Marketing Management.
658.802