Cheap but good marketing research /
Andreasen, Alan R., 1934-
Cheap but good marketing research / Alan R. Andreasen. - Homewood, Ill. : Dow Jones-Irwin, c1988. - xv, 281 p. : ill. ; 24 cm.
Includes bibliographies and index.
0870947729 : $24.95
88002447
Marketing research.
HF 5415.2 / .A53 1988
658.8/3
Cheap but good marketing research / Alan R. Andreasen. - Homewood, Ill. : Dow Jones-Irwin, c1988. - xv, 281 p. : ill. ; 24 cm.
Includes bibliographies and index.
0870947729 : $24.95
88002447
Marketing research.
HF 5415.2 / .A53 1988
658.8/3