The management of business-to-business advertising :
Ross, Stewart Halsey.
The management of business-to-business advertising : a working guide for small to mid-size companies / Stewart Halsey Ross. - New York : Quorum Books, 1986. - xviii, 157 p. ; 24 cm.
Includes index.
Bibliography: p. [153]-154.
0899301630 (lib. bdg. : alk. paper)
85031726
Advertising, Industrial--Management.
HF5823 / .R67 1986
659.13/15
The management of business-to-business advertising : a working guide for small to mid-size companies / Stewart Halsey Ross. - New York : Quorum Books, 1986. - xviii, 157 p. ; 24 cm.
Includes index.
Bibliography: p. [153]-154.
0899301630 (lib. bdg. : alk. paper)
85031726
Advertising, Industrial--Management.
HF5823 / .R67 1986
659.13/15