Product management /
Lehmann, Donald R.
Product management / Donald R. Lehmann, Russell S. Winer. - 3rd ed. - Boston : McGraw-Hill/Irwin, c2002. - xxv, 502 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
9780070486560 0070486565
2001030383
Product management.
HF 5415.15 / .L44 2002
658.5/6
Product management / Donald R. Lehmann, Russell S. Winer. - 3rd ed. - Boston : McGraw-Hill/Irwin, c2002. - xxv, 502 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
9780070486560 0070486565
2001030383
Product management.
HF 5415.15 / .L44 2002
658.5/6