Exploring marketing research
Zikmund, William G.
Exploring marketing research William G. Zikmund. - 8th ed. - Australi South-Western College Pub, 2003. - 744p. ; 28 cm.
Hardcover.
This proven, consistent text provides thorough treatment of e-commerce, emerging markets, new technologies and hot marketing trends. All concepts and topics are discussed with the goal of helping the reader adapt to, and strategically plan for, changes in the marketing environment. This edition retains trademark early coverage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills in marketing, global and relationship marketing.
0324181485 $161.95 9812542922
Business/Economics.
Sales & Marketing.
Economics, finance, business & management.
Sales & marketing management.
Textbooks.
Business & Economics / E-Commerce / General.
Business & Economics / Marketing / General.
E-Commerce - General.
Marketing - General.
Computer network resources.
Internet marketing.
Marketing.
HF 5415.2 / .Z55
Exploring marketing research William G. Zikmund. - 8th ed. - Australi South-Western College Pub, 2003. - 744p. ; 28 cm.
Hardcover.
This proven, consistent text provides thorough treatment of e-commerce, emerging markets, new technologies and hot marketing trends. All concepts and topics are discussed with the goal of helping the reader adapt to, and strategically plan for, changes in the marketing environment. This edition retains trademark early coverage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills in marketing, global and relationship marketing.
0324181485 $161.95 9812542922
Business/Economics.
Sales & Marketing.
Economics, finance, business & management.
Sales & marketing management.
Textbooks.
Business & Economics / E-Commerce / General.
Business & Economics / Marketing / General.
E-Commerce - General.
Marketing - General.
Computer network resources.
Internet marketing.
Marketing.
HF 5415.2 / .Z55