This is pr : (Record no. 2616)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01698nam a2200385 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ASIN053455962X |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Ost |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20100702033540.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100702s1999 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 053455962X |
| Terms of availability | $108.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780534559625 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KIM |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Newsom, Doug. |
| 9 (RLIN) | 11815 |
| 245 10 - TITLE STATEMENT | |
| Title | This is pr : |
| Remainder of title | the realities of public relations / |
| Statement of responsibility, etc | Doug Newsom. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7 Sub ed. |
| 260 ia - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Austral : |
| Name of publisher, distributor, etc | Wadsworth Publishing Company, |
| Date of publication, distribution, etc | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 600 p. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Personal Computers. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This authoritative text introduces students to the world of public relations with a strong emphasis on the fundamentals (such as history and research), as well as the emerging issues (such as technology, ethics, and the international aspects of public relations). |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business/Economics. |
| 9 (RLIN) | 124 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales & Marketing. |
| 9 (RLIN) | 1131 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business / Economics / Finance. |
| 9 (RLIN) | 131 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business & Economics. |
| 9 (RLIN) | 124 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising & Promotion. |
| 9 (RLIN) | 1616 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS / Advertising & Promotion. |
| 9 (RLIN) | 1617 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business & Economics / Public Relations. |
| 9 (RLIN) | 11755 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public Relations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Turk, Judy VanSlyke. |
| 9 (RLIN) | 11816 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kruckeberg, Dean. |
| 9 (RLIN) | 11817 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon.com |
| Uniform Resource Identifier | <a href="http://www.amazon.com/exec/obidos/ASIN/053455962X/chopaconline-20">http://www.amazon.com/exec/obidos/ASIN/053455962X/chopaconline-20</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Amazon customer reviews |
| Uniform Resource Identifier | <a href="http://www.chopac.org/cgi-bin/tools/azrev.pl?q=053455962X">http://www.chopac.org/cgi-bin/tools/azrev.pl?q=053455962X</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
No items available.