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Analysis for marketing planning / Donald R. Lehmann.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw Hill Higher Education, 2008.Edition: 7th edDescription: 288 p. ; 24 cmISBN:
  • 0071263632
  • 9780071263634
Subject(s): LOC classification:
  • HF 5415.13 .L44 2008
Online resources: Summary: "Analysis for Marketing Planning, 7/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books The MUA Library South C campus - Open Collection HF 5415.13 .L44 2008 (Browse shelf(Opens below)) 1 Available 2008-4623
Books The MUA Library South C campus - Open Collection HF 5415.13 .L44 2008 (Browse shelf(Opens below)) 2 Available 2008-4624
Books The MUA Library South C campus - Open Collection HF 5415.13 .L44 2008 (Browse shelf(Opens below)) 3 Available 2008-4625
Books The MUA Library South C campus - Open Collection HF 5415.13 .L44 2008 (Browse shelf(Opens below)) 5 Available 2008-4627
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser (Hides shelf browser)
HF 5415.13 .L39 1983 Marketing management : HF 5415.13 .L44 2008 Analysis for marketing planning / HF 5415.13 .L44 2008 Analysis for marketing planning / HF 5415.13 .L44 2008 Analysis for marketing planning / HF 5415.13 .L44 2008 Analysis for marketing planning / HF 5415.13 .L56 1993 the spider principle : HF 5415.13 .L59 2007 Services marketing /

Paperback.

"Analysis for Marketing Planning, 7/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

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