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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By: Contributor(s): Material type: TextTextPublication details: New York: McGraw-Hill/Irwin, c2010.Edition: 9th edDescription: xix, 554 p. : ill., map ; 27 cmISBN:
  • 9780071267816
Other title:
  • Consumer behavior & marketing strategy [Cover title]
Subject(s): DDC classification:
  • 658.8/342 22
LOC classification:
  • HF 5415.3 .P48 2010
Online resources:
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Holdings
Item type Current library Call number Status Barcode
Books KISAJU MAIN CAMPUS - Open Collection HF 5415.3 .P48 2010 (Browse shelf(Opens below)) Available 2011-3262
Books The MUA Library South C campus - Open Collection HF 5415.3 .P48 2010 (Browse shelf(Opens below)) Available 2011-3263
Browsing KISAJU MAIN CAMPUS shelves, Shelving location: - Open Collection Close shelf browser (Hides shelf browser)
HF 5415.2 .L83 1987 Marketing research / HF 5415.2 .Z55 2010 Essential of Marketing Research HF 5415.3 .P48 2008 Consumer behavior and marketing strategy / HF 5415.3 .P48 2010 Consumer behavior and marketing strategy / HF 5415.32 .A76 2007 Consumers / HF 5415.32 .A76 2007 Consumers / HF 5415.32 .A76 2007 Consumers /

Includes bibliographical references (p. 499-528) and indexes.

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