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Marketing management / Philip Kotler.

By: Contributor(s): Material type: TextTextSeries: 12th editionPublication details: Upper Saddle River, NJ : Prentice Hall, 2006.Edition: 12th edDescription: 816 p. ; 28 cmISBN:
  • 0131457574
  • 978013145754
Subject(s): DDC classification:
  • 658.8
LOC classification:
  • HF 5415.13 .K64 2006
Online resources: Summary: For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
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Hardcover.

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

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