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Marketing management / Mark Johnston.

By: Material type: TextTextPublication details: [S.l.] : Mcgraw Hill Higher Education, 2009.Description: 768 p. ; 28 cmISBN:
  • 0071283188 (paperback)
  • 9780071283182 (paperback)
LOC classification:
  • HF 5415.13 .M37 2010
Online resources: Summary: "Marketing Management 1/e" effectively captures and communicates to students how marketing management is really practiced in the 21st century world of business.
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Holdings
Item type Current library Call number Status Barcode
Books KISAJU MAIN CAMPUS - Open Collection HF 5415.13 .M37 2010 (Browse shelf(Opens below)) In transit from The MUA Library South C campus to KISAJU MAIN CAMPUS since 21/01/2021 2011-3725
Books The MUA Library South C campus - Open Collection HF 5415.13 .M37 2010 (Browse shelf(Opens below)) Available 2011-3939
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser (Hides shelf browser)
HF 5415.13 .M33 1996 Basic marketing / HF 5415.13 .M37 2006 Marketing strategy : HF 5415.13 .M37 2006 Marketing strategy : HF 5415.13 .M37 2010 Marketing management / HF 5415.13 .O43 2002 Marketing management systems / HF 5415.13 .O43 2002 Marketing management systems / HF 5415.13 .O43 2002 Marketing management systems /

"Marketing Management 1/e" effectively captures and communicates to students how marketing management is really practiced in the 21st century world of business.

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