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Living the Brand: How to transform every member of your organization into a brand Champion/ Nicholas Ind.

By: Contributor(s): Material type: TextTextPublication details: London : Kogan Page, 2004.Edition: 2nd edDescription: iii,219p. ; 24 cmISBN:
  • 0749441291
Subject(s): DDC classification:
  • 658.403
LOC classification:
  • HD 69 .B7153 2004
Online resources: Summary: This book examines how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating positive brand attributes to stakeholders that will strengthen the organization's intangible assets and by providing a creative and challenging environment that will attract and retain the best staff.
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Holdings
Item type Current library Collection Call number Status Barcode
Books The MUA Library South C campus - Open Collection STACK 2 HD 58.7 .I53 2004 (Browse shelf(Opens below)) Available 2008-2852
Books The MUA Library South C campus - Open Collection STACK 2 HD 58.7 .I53 2004 (Browse shelf(Opens below)) Available 2008-2835

Hardcover.

This book examines how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating positive brand attributes to stakeholders that will strengthen the organization's intangible assets and by providing a creative and challenging environment that will attract and retain the best staff.

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