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Introducing corporate planning, fourth edition : guide to strategic management / David E. Hussey.

By: Material type: TextTextPublication details: Oxford : Pergamon, 1991.Edition: 4th edDescription: 264 p. ; 24 cmISBN:
  • 008041043X
  • 9780080410432
Subject(s): DDC classification:
  • 658.4012
Online resources: Summary: Corporate planning has gone through several development stages since the first edition of this book was published in 1969. This fourth edition views these changes as evolutionary rather than revolutionary. Most of the third edition required little adaptation, but a great deal of new material has been added. Additional material has been included on implementation, value based planning, competitor analysis, climate and culture, the relation of management development to strategy, innovation, globalisation and strategic alliances. Textural material on other topics has also been updated where relevant. This edition looks ahead to new trends in corporate planning, with an increasing emphasis on making strategy happen.
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Item type Current library Call number Copy number Status Barcode
Books The MUA Library South C campus - Open Collection HD 30.28 .H87 1991 (Browse shelf(Opens below)) 1 Available 2002-0647

Paperback.

Corporate planning has gone through several development stages since the first edition of this book was published in 1969. This fourth edition views these changes as evolutionary rather than revolutionary. Most of the third edition required little adaptation, but a great deal of new material has been added. Additional material has been included on implementation, value based planning, competitor analysis, climate and culture, the relation of management development to strategy, innovation, globalisation and strategic alliances. Textural material on other topics has also been updated where relevant. This edition looks ahead to new trends in corporate planning, with an increasing emphasis on making strategy happen.

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