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Foundations of marketing / William Pride, O. C. Ferrell.

By: Contributor(s): Material type: TextTextPublication details: Boston : Houghton Mifflin, c2009.Edition: 3rd edDescription: xxi, 569 p. : col. ill. ; 27 cmISBN:
  • 9780618973378 (pbk.)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF 5415 .P75 2009
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Holdings
Item type Current library Collection Call number Status Barcode
Books The MUA Library South C campus - Open Collection STACK 3 HF 5415 .P75 2009 (Browse shelf(Opens below)) Available 2013-0302

Includes bibliographical references (p. 513-542) and indexes.

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