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Marketing communications : engagement, strategies and practice / Chris Fill.

By: Material type: TextTextSeries: 4th editionPublication details: Harlow, England : Prentice Hall, 2005.Edition: 4th edDescription: 952 p. ; 27 cmISBN:
  • 0273687727
  • 9780273687726
Subject(s): DDC classification:
  • 658.802
Online resources: Summary: "Marketing Communications: engagement, strategies and practice "uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to the subject. Unlike most competing texts that describe the How' behind Marketing Communications, this book provides the Why' behind Marketing Communications. This book is suitable for students studying Marketing or Business Studies at undergraduate level, postgraduate students on Marketing related programmes, and it is the essential text for those studying the Professional Diploma module, Marketing Communications.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books KISAJU MAIN CAMPUS - Open Collection HF 5415.123 .F55 2006 (Browse shelf(Opens below)) 2 Available 2007-1618
Books The MUA Library South C campus - Open Collection HF 5415.123 .F55 2006 (Browse shelf(Opens below)) 3 Available 2007-2535
Books The MUA Library South C campus - Open Collection HF 5415.123 .F55 2006 (Browse shelf(Opens below)) 4 Available 2007-2536
Books The MUA Library South C campus - Open Collection HF 5415.123 .F55 2006 (Browse shelf(Opens below)) 1 Available 2007-1617

Paperback.

"Marketing Communications: engagement, strategies and practice "uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to the subject. Unlike most competing texts that describe the How' behind Marketing Communications, this book provides the Why' behind Marketing Communications. This book is suitable for students studying Marketing or Business Studies at undergraduate level, postgraduate students on Marketing related programmes, and it is the essential text for those studying the Professional Diploma module, Marketing Communications.

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