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The long tail : why the future of business is selling less of more / Chris Anderson.

By: Material type: TextTextPublication details: New York : Hyperion, c2006.Edition: 1st edDescription: xii, 238 p. : ill. ; 25 cmISBN:
  • 1401302378
  • 9781401302375
  • 1401302378
  • 1401308600 (pbk.)
  • 9781401308605 (pbk.)
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415.127 .A53 2006
Online resources:
Contents:
Acknowledgments -- Introduction -- 1. The long tail -- 2. The rise and fall of the hit -- 3. A short history of the long tail -- 4. The three forces of the long tail -- 5. The new procedures -- 6. The new markets -- 7. The new tastemakers -- 8. Long tail economics -- 9. The short head -- 10. The paradise of choice -- 11. Niche culture -- 12. The infinite screen -- 13. Beyond entertainment -- 14. Long tail rules -- Coda : tomorrow's tail -- Notes on sources and further reading -- Index.
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Holdings
Item type Current library Call number Status Barcode
Books KISAJU MAIN CAMPUS - Open Collection HF5415.127 .A53 2006 (Browse shelf(Opens below)) In transit from The MUA Library South C campus to KISAJU MAIN CAMPUS since 09/07/2020 2020-0140
Browsing KISAJU MAIN CAMPUS shelves, Shelving location: - Open Collection Close shelf browser (Hides shelf browser)
HF 5415.1 .B43 2007 Marketing : HF 5415.122 .D63 1995 How to market a product for under $500 : HF 5415.123 .F55 2006 Marketing communications : HF5415.127 .A53 2006 The long tail : HF 5415.129 .M27 2003 Marketing channels / HF 5415.13 .C73 2009 Strategic marketing management cases / HF 5415.13 .C73 2009 Strategic marketing management cases /

Includes bibliographical references (p. [227]-230) and index.

Acknowledgments -- Introduction -- 1. The long tail -- 2. The rise and fall of the hit -- 3. A short history of the long tail -- 4. The three forces of the long tail -- 5. The new procedures -- 6. The new markets -- 7. The new tastemakers -- 8. Long tail economics -- 9. The short head -- 10. The paradise of choice -- 11. Niche culture -- 12. The infinite screen -- 13. Beyond entertainment -- 14. Long tail rules -- Coda : tomorrow's tail -- Notes on sources and further reading -- Index.

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