MUALIB
Amazon cover image
Image from Amazon.com
Image from Google Jackets
Image from Coce
Image from OpenLibrary

Marketing management / Philip Kotler.

By: Contributor(s): Material type: TextTextSeries: 12th editionPublication details: Upper Saddle River, NJ : Prentice Hall, 2009.Edition: 12th edDescription: 816 p. ; 28 cmISBN:
  • 0131357972
  • 9780131357976
Subject(s): DDC classification:
  • 658.8
Online resources: Summary: For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Reviews from LibraryThing.com:
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Barcode
Books The MUA Library South C campus - Open Collection HF 5415.13 .K68 2009 (Browse shelf(Opens below)) 1 Available 2009-3056

Hardcover.

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

There are no comments on this title.

to post a comment.
Share