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Marketing management : analysis, planning, implementation, and control / Phillip Kotler.

By: Material type: TextTextPublication details: Upper Saddle River, NJ : Prentice Hall College Div, 1999.Edition: 9th edDescription: 837 p. ; 25 cmISBN:
  • 0132435101
  • 9780132435109
Subject(s): DDC classification:
  • 658.8
Online resources: Summary: An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books KISAJU MAIN CAMPUS - Open Collection HF 5415.13 .K68 1999 (Browse shelf(Opens below)) 1 Available 1998-0091
Books The MUA Library South C campus - Open Collection HF 5415.13 .K68 1997 (Browse shelf(Opens below)) Available 2011-3891
Books The MUA Library South C campus - Open Collection HF 5415.13 .K68 1999 (Browse shelf(Opens below)) Available 2000-0005
Books The MUA Library South C campus - Open Collection HF 5415.13 .K68 1999 (Browse shelf(Opens below)) 2 Available 1998-0092
Books The MUA Library South C campus - Open Collection HF 5415.13 .K68 1999 (Browse shelf(Opens below)) 3 Available 1998-0093
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser (Hides shelf browser)
HF 5415.13 .K68 1997 Marketing management : HF 5415.13 .K68 1999 Marketing management : HF 5415.13 .K68 1999 Marketing management : HF 5415.13 .K68 1999 Marketing management : HF 5415.13 .K68 2000 Marketing management : HF 5415.13 .K68 2000 Marketing management : HF 5415.13 .K68 2000 Marketing management :

Hardcover.

An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.

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