Marketing research / Alvin C. Burns, Ronald F. Bush.
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TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006.Edition: 5th edDescription: 665 p. ; 26 cmISBN: - 0131477323
- 658.8/3 22
- HF5415.2 .B779 2006
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415.2 .B87 2006 (Browse shelf(Opens below)) | 1 | Available | 2009-3084 |
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| HF 5415.157 .B69 1992 The economics of quality, grades, and brands / | HF 5415.2 .A53 1988 Cheap but good marketing research / | HF 5415.2 .A53 1988 Cheap but good marketing research / | HF 5415.2 .B87 2006 Marketing research / | HF 5415.2 .C49 1988 Basic marketing research / | HF 5415.2 .D55 1993 Essentials of marketing research / | HF 5415.2 .D55 1994 Marketing research in a marketing environment / |
"SPSS integration"-- Pref.
Includes bibliographical references and index.
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