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Marketing research / Luck, David J.

By: Contributor(s): Material type: TextTextSeries: Business mastersPublication details: New Delhi Prentice Hall of India 1987Edition: 7th editionDescription: xvii, 683. ; 24 cmISBN:
  • 0333721780
  • 9788120304840
Subject(s): Online resources: Summary: Marketing Research brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books KISAJU MAIN CAMPUS - Open Collection HF 5415.2 .L83 1987 (Browse shelf(Opens below)) 1 Available 2008-0364
Books The MUA Library South C campus - Open Collection HF 5415.2 .L83 1987 (Browse shelf(Opens below)) 2 Available 2008-0365

Paperback.

includes bibliography

Marketing Research brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection.

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