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Marketing : Michael Etzel. with online learning center premium content card /

By: Contributor(s): Material type: TextTextPublication details: [S.l.] : McGraw-Hill/Irwin, 2005.Edition: 14th edDescription: 706 p. ; 28 cmISBN:
  • 0073252891
  • 9780073252896
Subject(s): DDC classification:
  • 380
Online resources: Summary: Marketing, 14/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship.
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Holdings
Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection HF 5415 .E38 2007 (Browse shelf(Opens below)) Available 2010-0189

Paperback.

Marketing, 14/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship.

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