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Marketing : the core / Roger A. Kerin, Steven W. Hartley.

By: Contributor(s): Material type: TextTextEdition: Ninth editionDescription: 1 online resourceISBN:
  • 9781264209323
  • 9781264209286
Subject(s): Additional physical formats: Print version:: MarketingDDC classification:
  • 658.8 23
LOC classification:
  • HF5415 .K47 2022
Summary: "Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies"--
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Holdings
Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection HF5415 .K47 2022 (Browse shelf(Opens below)) Available 2022-0005
Books The MUA Library South C campus - Reserve Collection HF5415 .K47 2022 (Browse shelf(Opens below)) Available 2022-0006

Includes index.

"Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies"--

Ages 18+ McGraw-Hill Education

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