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ISE Marketing management / Greg W. Marshall, Rollins College, Mark W. Johnston, Rollins College.

By: Contributor(s): Material type: TextTextPublication details: New York McGraw Hill 2023Edition: Fourth editionDescription: xxiv, 405 pagesISBN:
  • 9781260598230
Subject(s): Additional physical formats: Online version:: Marketing management.DDC classification:
  • 658.8 23
LOC classification:
  • HF5415.13 .M36 2023
Summary: "No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
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Item type Current library Collection Call number Copy number Status Barcode
Books KISAJU MAIN CAMPUS - Open Collection HF5415.13 .M36 2023 (Browse shelf(Opens below)) Available 2022-0219
Books The MUA Library South C campus - Open Collection HF5415.13 .M36 2023 (Browse shelf(Opens below)) 2022-0228 Available 2022-0228
Books The MUA Library South C campus - Open Collection HF5415.13 .M36 2023 (Browse shelf(Opens below)) 2022-0228 Available 2022-0227
Books The MUA Library South C campus - Open Collection STACK 3 HF5415.13 .M36 2023 (Browse shelf(Opens below)) Available 2022-0220
Browsing KISAJU MAIN CAMPUS shelves, Shelving location: - Open Collection Close shelf browser (Hides shelf browser)
HF 5415.13 .M33 1996 Basic marketing / HF 5415.13 .M33 1996 Basic marketing / HF 5415.13 .M33 1996 Basic marketing / HF5415.13 .M36 2023 ISE Marketing management / HF 5415.13 .M37 2006 Marketing strategy : HF 5415.13 .M37 2010 Marketing management / HF 5415.13 .O43 2002 Marketing management systems /

Includes index.

"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--

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