Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina.
Material type:
TextPublication details: UK Pearson Education Ltd. 2024Edition: Nineteenth EditionDescription: 768 pagesISBN: - 9780137864898
- 658.8 23/eng/20220912
- HF5415 .K68 2024
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF5415 .K68 2024 (Browse shelf(Opens below)) | Available | 2023-0220 | |
| Books | The MUA Library South C campus - Reserve Collection | HF5415 .K68 2024 (Browse shelf(Opens below)) | Available | 2023-0219 |
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| HF 5415 .K68 2008 Principles of marketing / | HF 5415 .K68 2019 Principles of marketing / | HF 5415 .K68 2019 Principles of marketing / | HF5415 .K68 2024 Principles of marketing / | HF 5415 .L36 2010 Marketing / | HF 5415 .M37 2011 Marketing, Design and Operations | HF 5415 .M37 2011 Marketing, Design and Operations |
Revised edition of Principles of marketing, 2019.
Includes bibliographical references and index.
"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--
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