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Selling : Building Partnerships Steve Castleberry, Jeff Tanner

By: Material type: TextTextSeries: Mcgraw-hill/irwin series in marketingPublication details: Boston : McGraw-Hill, 2022Edition: 11th edISBN:
  • 9781265082291
  • 9781265082291
Subject(s): DDC classification:
  • 658.85
LOC classification:
  • HF 5438.25 .C37 2022
Online resources: Summary: "Fundamentals of Selling: Customers For Life Through Service, 9/e", is one of McGraw-Hill's best-selling texts in the Selling discipline. Its approach is classic and practical and emphasizes role-plays. "Fundamentals", written by a salesperson turned teacher, draws widely from Charles Futrell's experience as a sales professional rather than from a staid theoretical perspective. The text is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues; selling skills are a valuable asset.
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Holdings
Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Reserve Collection HF 5438.25 .C37 2022 (Browse shelf(Opens below)) Available 2023-0108
Books The MUA Library South C campus - Reserve Collection HF 5438.25 .C37 2022 (Browse shelf(Opens below)) Available 2023-0107

Hardcover.

Includes End notes

"Fundamentals of Selling: Customers For Life Through Service, 9/e", is one of McGraw-Hill's best-selling texts in the Selling discipline. Its approach is classic and practical and emphasizes role-plays. "Fundamentals", written by a salesperson turned teacher, draws widely from Charles Futrell's experience as a sales professional rather than from a staid theoretical perspective. The text is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues; selling skills are a valuable asset.

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