MUALIB
Amazon cover image
Image from Amazon.com
Image from Google Jackets
Image from Coce
Image from OpenLibrary

Planning and managing a public relations campaign : a step-by-step guide / Anne Gregory.

By: Material type: TextTextPublication details: [S.l.] : Kogan Page, 1996.Description: 160 pISBN:
  • 0749418583
  • 9780749418588
Subject(s): DDC classification:
  • 650
Online resources: Summary: This text contains a ten point model for planning and managing successful public relations campaigns. The book stresses the importance of planning and management in ensuring that the practitioner has overall control of the campaign, and in ensuring its overall success. This step-by-step guide covers the areas of: research and analysis; objective setting; identifying publics; defining messages; devising strategy; deciding on and implementing tactics; setting timescales; allocating resources; and undertaking evaluation and strategic review. In addition this book is illustrated with examples and case studies.
Reviews from LibraryThing.com:
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books The MUA Library South C campus - Open Collection STACK 2 HD 59 .G74 2008 (Browse shelf(Opens below)) 1 In transit from The MUA Library South C campus to KISAJU MAIN CAMPUS since 04/06/2024 2008-3020
Books The MUA Library South C campus - Open Collection STACK 2 HD 59 .G74 2008 (Browse shelf(Opens below)) 2 Available 2008-3023

Paperback.

This text contains a ten point model for planning and managing successful public relations campaigns. The book stresses the importance of planning and management in ensuring that the practitioner has overall control of the campaign, and in ensuring its overall success. This step-by-step guide covers the areas of: research and analysis; objective setting; identifying publics; defining messages; devising strategy; deciding on and implementing tactics; setting timescales; allocating resources; and undertaking evaluation and strategic review. In addition this book is illustrated with examples and case studies.

There are no comments on this title.

to post a comment.
Share