Paperback.

The role of the public relations practitioner is becoming ever more demanding. Even those entering the profession are expected to already possess sophisticated skills. Public Relations in Practice helps develop these skills by looking at the key functional areas of public relations from the practitioner's point of view. International in scope, and written in a practical and easy-to-follow style, this fully updated second edition is packed with expert advice, providing a sound introduction to a wide range of specialist areas. Subjects covered include: Government and local government relations; Public relations for non-commercial organizations; Business-to-business public relations; Internal communications; Marketing communications.