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Relationship selling / Mark W Johnston.

By: Contributor(s): Material type: TextTextPublication details: Boston: McGraw-Hill/Irwin, 2008.Edition: 2nd edDescription: 446 p. ; 26 cmISBN:
  • 9780071101080
  • 97800711080
Subject(s): DDC classification:
  • 658.85
Online resources: Summary: Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books The MUA Library South C campus - Open Collection HF 5438.25 .J64 2008 (Browse shelf(Opens below)) 1 Available 2008-4905
Books The MUA Library South C campus - Open Collection HF 5438.25 .J64 2008 (Browse shelf(Opens below)) 2 Checked out to Victor ALOO (BML/42/01498/3/25) 08/11/2025 2008-4906
Books The MUA Library South C campus - Open Collection HF 5438.25 .J64 2008 (Browse shelf(Opens below)) 3 Available 2008-4907
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser (Hides shelf browser)
HF 5438.25 .F88 1998 Fundamentals of selling : HF 5438.25 .F88 2005 ABC's of relationship selling through service / HF 5438.25 .J63 2006 Selling and sales management / HF 5438.25 .J64 2008 Relationship selling / HF 5438.25 .J64 2008 Relationship selling / HF 5438.25 .J64 2008 Relationship selling / HF 5438.25 .J64 2010 Relationship selling /

Hardcover.

Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.

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