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Strategic management : concepts / Fred R. David.

By: Material type: TextTextSeries: 13th editionPublication details: Upper Saddle River, NJ : Prentice Hall, 2010.Edition: 9 th edDescription: 336 p. ; 27 cmISBN:
  • 0131202359
  • 9780131202351
Subject(s): DDC classification:
  • 658.4012
Online resources: Summary: Strategic Management: Concepts captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity. The Nature of Strategic Management; The Business Vision and Mission; The External Assessment; The Internal Assessment; Strategies in Action; Strategy Analysis and Choice; Implementing Strategies: Management and Operations Issues; Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues; Strategy Review, Evaluation, and Control; Business Ethics/Social Responsibility/Environmental Sustainability; Global/International Issues For management professionals, small business owners, and others involved in business.
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Item type Current library Call number Copy number Status Barcode
Books The MUA Library South C campus - Open Collection HD 30.28 .D38 2003 (Browse shelf(Opens below)) 1 Available 2003-1166

Paperback.

Strategic Management: Concepts captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity. The Nature of Strategic Management; The Business Vision and Mission; The External Assessment; The Internal Assessment; Strategies in Action; Strategy Analysis and Choice; Implementing Strategies: Management and Operations Issues; Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues; Strategy Review, Evaluation, and Control; Business Ethics/Social Responsibility/Environmental Sustainability; Global/International Issues For management professionals, small business owners, and others involved in business.

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