Strategic management : concepts / Fred R. David.
Material type:
TextSeries: 13th editionPublication details: Upper Saddle River, NJ : Prentice Hall, 2010.Edition: 9 th edDescription: 336 p. ; 27 cmISBN: - 0131202359
- 9780131202351
- 658.4012
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HD 30.28 .D38 2003 (Browse shelf(Opens below)) | 1 | Available | 2003-1166 |
Paperback.
Strategic Management: Concepts captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity. The Nature of Strategic Management; The Business Vision and Mission; The External Assessment; The Internal Assessment; Strategies in Action; Strategy Analysis and Choice; Implementing Strategies: Management and Operations Issues; Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues; Strategy Review, Evaluation, and Control; Business Ethics/Social Responsibility/Environmental Sustainability; Global/International Issues For management professionals, small business owners, and others involved in business.
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