Strategic marketing for nonprofit organizations / Alan R. Andreasen and Philip Kotler.
Material type:
TextSeries: 5th editionPublication details: [S.l.] : Prentice Hall, 1995.Edition: 6th edDescription: 528 p. ; 25 cmISBN: - 9788120322592
- Charities & voluntary services
- Management & management techniques
- Non-profitmaking organizations
- Sales & marketing management
- Marketing
- Non-Profit Organizations Management
- Business / Economics / Finance
- Business/Economics
- Business & Economics / Marketing / General
- Marketing - General
- Nonprofit Organizations & Charities
- Nonprofit organizations
- Sales & Marketing
- 658.8
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | KISAJU MAIN CAMPUS - Open Collection | HF 5415 .A53 2007 (Browse shelf(Opens below)) | 4 | Available | 2008-0449 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415 .A53 2007 (Browse shelf(Opens below)) | 1 | Available | 2008-0446 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415 .A53 2007 (Browse shelf(Opens below)) | 2 | Available | 2008-0447 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415 .A53 2007 (Browse shelf(Opens below)) | 3 | Available | 2008-0448 |
Hardcover.
Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
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