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Strategic marketing management cases / David W. Cravens.

By: Contributor(s): Material type: TextTextSeries: The irwin/mcgraw-hill series in marketingPublication details: Bost: Mcgraw-Hill (Tx), 2002.Edition: 7th edDescription: 685 pISBN:
  • 0072429461
  • 9780072429466
Subject(s): DDC classification:
  • 658.802
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