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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

By: Contributor(s): Material type: TextTextPublication details: Boston : Prentice Hall, c2007.Edition: 11th edDescription: p. cmISBN:
  • 9780132335713
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF 5415.13 .K47 2010 .K47 2010
Contents:
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books KISAJU MAIN CAMPUS - Open Collection HF 5415.135 .K47 2007 (Browse shelf(Opens below)) 1 Available 2009-3088
Books KISAJU MAIN CAMPUS - Open Collection HF 5415.135 .K47 2007 (Browse shelf(Opens below)) 2 Available 2008-3926
Books The MUA Library South C campus - Open Collection HF 5415.135 .K47 2007 (Browse shelf(Opens below)) 3 Available 2008-3925
Browsing KISAJU MAIN CAMPUS shelves, Shelving location: - Open Collection Close shelf browser (Hides shelf browser)
HF 5415.13 .R36 2007 Marketing strategies : HF 5415.13 .W36 2011 Marketing strategy : HF 5415.135 .K47 2007 Strategic marketing problems : HF 5415.135 .K47 2007 Strategic marketing problems : HF 5415.157 .B69 1992 The economics of quality, grades, and brands / HF 5415.2 .D55 1993 Essentials of marketing research / HF 5415.2 .D55 1994 Marketing research in a marketing environment /

Includes bibliographical references and index.

Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.

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