Marketing / Roger A. Kerin ... [et al.].
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2003.Edition: 7th edDescription: xliii, 741 p. : col. ill. ; 29 cmISBN: - 0072410752
- 0071151222 (international ed.)
- 658.8 21
- HF 5415 .M37 2003
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415 .M37 2003 (Browse shelf(Opens below)) | Available | 2004-0170 |
Includes bibliographical references (p. 682-710) and indexes.
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