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Marketing / Roger A. Kerin ... [et al.].

Contributor(s): Material type: TextTextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2003.Edition: 7th edDescription: xliii, 741 p. : col. ill. ; 29 cmISBN:
  • 0072410752
  • 0071151222 (international ed.)
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF 5415 .M37 2003
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Holdings
Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection HF 5415 .M37 2003 (Browse shelf(Opens below)) Available 2004-0170

Includes bibliographical references (p. 682-710) and indexes.

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