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Deep branding on the Internet : applying heat and pressure online to ensure a lasting brand / Marc Braunstein and Edward H. Levine.

By: Contributor(s): Material type: TextTextPublication details: Roseville, Calif. : Prima venture c2000.Description: xx, 380 p. : ill. ; 24 cmISBN:
  • 0761525327
Subject(s): DDC classification:
  • 658.8/4 21
LOC classification:
  • HF 5415.126 .L48 2003
Online resources:
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Holdings
Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection HF 5415.1265 .L48 2003 (Browse shelf(Opens below)) Available 2008-1960

Includes bibliographical references (p. 362-370) and index.

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