Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks.
Material type:
TextPublication details: Welwyn Garden City : Financial Times Prentice Hall, 2006, c2007.Edition: 3rd edDescription: xxi, 835 p. : ill. (chiefly col.) ; 27 cmISBN: - 0273706896
- HF 5415.2 .M29 2007
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 5415.2 .M29 2007 (Browse shelf(Opens below)) | Available | 2009-3091 | |
| Books | The MUA Library South C campus - Open Collection | HF 5415.2 .M29 2007 (Browse shelf(Opens below)) | Available | 2000-0064 |
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| HF 5415.2 .H36 2006 Marketing research : | HF 5415.2 .L83 1987 Marketing research / | HF 5415.2 .L83 1992 Marketing research / | HF 5415.2 .M29 2007 Marketing research : | HF 5415.2 .M29 2007 Marketing research : | HF 5415.2 .M46 1998 Sales forecasting management : | HF 5415.2 .M46 1998 Sales forecasting management : |
CD-ROM in back pocket.
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