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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill Irwin, 2001Edition: 8th edDescription: xxii, 778 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0072316020
  • 9780072416886
  • 0072416882
Subject(s): DDC classification:
  • 658.8/3420973 22
LOC classification:
  • HF 5415.33.U6 .H38 2001
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Holdings
Item type Current library Call number Status Date due Barcode
Books The MUA Library South C campus - Open Collection HF 5415.32.H38 2001 (Browse shelf(Opens below)) Checked out to Evans Kisa (BML/8/00197/2/2014) 20/06/2014 2011-2830
Books The MUA Library South C campus - Open Collection HF 5415.32. H39 2001 (Browse shelf(Opens below)) Available 2001-0241

Includes bibliographical references and index.

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