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Marketing research; text and cases [by] Harper W. Boyd, Jr. [and] Ralph Westfall.

By: Contributor(s): Material type: TextTextPublication details: Homewood, Ill., R. D. Irwin, 1972.Edition: 3d edDescription: xv, 813 p. illus. 24 cmSubject(s): DDC classification:
  • 658.8/3
LOC classification:
  • HF5415.2 .B59 2005
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