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Principles of marketing : activebook version 2.0 / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004.Description: xxii, 648 p. : col. ill. ; 28 cmISBN:
  • 0130418145 (pbk.)
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415 .K68 2004
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Holdings
Item type Current library Call number Copy number Status Barcode
Books The MUA Library South C campus - Open Collection HF 5415 .K68 2004 (Browse shelf(Opens below)) Available 2008-2522
Books The MUA Library South C campus - Open Collection HF 5415 .K68 2004 (Browse shelf(Opens below)) 2 Available 2008-2523

Includes bibliographical references (p. 599-622) and indexes.

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