Global marketing management / Warren J. Keegan.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2002.Edition: 7th edDescription: xxv, 617 p. : ill. ; 27 cmISBN: - 0130332712
- 658.8/48 21
- HF 5415 .K44 2002
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | The MUA Library South C campus - Open Collection | HF 1416 .K44 2002 (Browse shelf(Opens below)) | Available | 2006-1307 |
Browsing The MUA Library South C campus shelves, Shelving location: - Open Collection Close shelf browser (Hides shelf browser)
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| HF 1416 .B72 2005 International marketing strategy / | HF 1416 .C95 2002 International marketing / | HF 1416 .G75 1993 International marketing communications / | HF 1416 .K44 2002 Global marketing management / | HF 1416 .P35 1993 International marketing / | HF 1416 .S35 2000 Communicating globally: | HF 1418.5 .S75 2002 Globalization and its discontents / |
Includes bibliographical references and index.
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