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Retailing management / Michael Levy.

By: Contributor(s): Material type: TextTextSeries: The mcgraw-hill series in marketingPublication details: Boston] : Mcgraw-Hill 2007.Description: 658p. ; 25 cmISBN:
  • 0071106887
  • 9780071106887
  • 9780071106887
  • 9780071106887
Subject(s): DDC classification:
  • 658.87
LOC classification:
  • HF 5429 .L48 2007
Online resources: Summary: This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats.
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Hardcover.

This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats.

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