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Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.

By: Contributor(s): Material type: TextTextSeries: Market research in practice seriesPublication details: London ; Sterling, VA : Kogan Page, 2004.Description: xii, 244 p. : ill. ; 24 cmISBN:
  • 0749443197
Subject(s): DDC classification:
  • 658.8/3
LOC classification:
  • HF5415.2 .H34 2004
Online resources:
Contents:
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
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Includes bibliographical references (p. 221-235) and index.

Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.

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