MUALIB
Amazon cover image
Image from Amazon.com
Image from Google Jackets
Image from Coce
Image from OpenLibrary

Priciples of Marketing : Philip, Kotler

By: Contributor(s): Material type: TextTextPublication details: Toronto Perason 2005Edition: 6th edDescription: 800 pISBN:
  • 9780131216198
  • 9780131216198
LOC classification:
  • HF5415 .K68 2005
Online resources: Summary: The sixth edition of Schoell/Guiltinan will vastly improve student's comprehension of the subject by grabbing their attention, involving them, and generating excitement. The all new design, which places emphasis on visual learning, was based on research of student's learning and study habits as well as extensive class testing. Key concept graphics, current ads that capture student interest and student-oriented in-text examples all aid in visualizing and understanding concepts.
Reviews from LibraryThing.com:
Tags from this library: No tags from this library for this title. Log in to add tags.
No physical items for this record

The sixth edition of Schoell/Guiltinan will vastly improve student's comprehension of the subject by grabbing their attention, involving them, and generating excitement. The all new design, which places emphasis on visual learning, was based on research of student's learning and study habits as well as extensive class testing. Key concept graphics, current ads that capture student interest and student-oriented in-text examples all aid in visualizing and understanding concepts.

There are no comments on this title.

to post a comment.
Share